By Langmeyer Lynn   Shank Matthew   in Journal of Product and Brand Management

ISSN:1061-0421|3|3|27-38

Emerald Group Publishing Ltd‎(1994)‎

Access to resources Favorite 13.764059

By Hughes Stephanie F.   Shank Matthew D.   in International Journal of Sport Management and Marketing

ISSN:1475-8962|3|1-2|78-99

Inderscience Publishers‎(2007)‎

Access to resources Favorite 9.462563