By Mehta Ritu   Sharma Narendra K   Swami Sanjeev   in Journal of Marketing Management

ISSN:0267-257X|29|7-8|812-835

Routledge Ltd‎(2013)‎

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By Srivastava Kavita   Sharma Narendra K.   in Journal of Marketing Management

ISSN:0267-257X|28|5-6|652-675

Routledge Ltd‎(2012)‎

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By Srivastava Kavita   Sharma Narendra K.   in Services Marketing Quarterly

ISSN:1533-2969|34|4|274-291

Routledge Ltd‎(2013)‎

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By Srivastava Kavita   Sharma Narendra K.   in Journal of Indian Business Research

ISSN:1755-4195|5|3|177-197

Emerald Group Publishing Ltd‎(2013)‎

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By Srivastava Kavita   Sharma Narendra K.   in International Journal of Commerce and Management

ISSN:1056-9219|21|4|410-427

Emerald Group Publishing Ltd‎(2011)‎

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By Shukla Asmita   Swami Sanjeev   Sharma Narendra K.   in International Journal of Electronic Marketing and Retailing

ISSN:1741-1025|3|2|114-131

Inderscience Publishers‎(2010)‎

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By Shukla Asmita   Sharma Narendra K.   Swami Sanjeev   in International Journal of Internet Marketing and Advertising

ISSN:1477-5212|6|2|142-167

Inderscience Publishers‎(2010)‎

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By Mehta Ritu   Sharma Narendra K.   Swami Sanjeev   in International Journal of Retail & Distribution Management

ISSN:0959-0552|42|1|40-55

Emerald Group Publishing Ltd‎(2013)‎

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