By Sivakumar K   in Journal of Product and Brand Management

ISSN:1061-0421|9|5|276-297

Emerald Group Publishing Ltd‎(2000)‎

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By Sivakumar K   in Journal of Product and Brand Management

ISSN:1061-0421|9|5|291-303

Emerald Group Publishing Ltd‎(2000)‎

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By Sivakumar K   in International Marketing Review

ISSN:0265-1335|19|1|21-38

Emerald Group Publishing Ltd‎(2002)‎

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By Ekeledo Ikechi   Sivakumar K   in International Marketing Review

ISSN:0265-1335|21|1|68-101

Emerald Group Publishing Ltd‎(2004)‎

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By Nakata Cheryl   Sivakumar K   in International Marketing Review

ISSN:0265-1335|14|6|461-485

Emerald Group Publishing Ltd‎(1997)‎

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By Sivakumar K.   in Journal of Product and Brand Management

ISSN:1061-0421|16|6|415-421

Emerald Group Publishing Ltd‎(2007)‎

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By Sivakumar K.   in Journal of Business Research

ISSN:0148-2963|56|12|947-959

Elsevier‎(2003)‎

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By Sivakumar K.   in Journal of Product and Brand Management

ISSN:1061-0421|23|2|131-138

Emerald Group Publishing Ltd‎(2014)‎

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By Sivakumar K.   in Advanced Composite Materials

ISSN:1568-5519|8|4|295-313

Taylor & Francis Ltd‎(1999)‎

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By Sivakumar K.   in Journal of Optimization Theory and Applications

ISSN:0022-3239|131|2|307-311

Springer Publishing Company ‎(2006)‎

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