By Padmavathy C.   Balaji M.S.   Sivakumar V.J.   in The International Journal of Bank Marketing

ISSN:0265-2323|30|4|246-266

Emerald Group Publishing Ltd‎(2012)‎

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By Hemalatha M.   Sivakumar V.J.   Narayanan A.G.V.   in International Journal of Business Innovation and Research

ISSN:1751-0252|4|5|451-474

Inderscience Publishers‎(2010)‎

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By Hemalatha M.   Sivakumar V.J.   Jayakumar G.S. David Sam   in International Journal of Business Innovation and Research

ISSN:1751-0252|3|6|651-669

Inderscience Publishers‎(2009)‎

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