By Soman Dilip   in Marketing Letters

ISSN:0923-0645|14|3|173-183

Springer Publishing Company ‎(2003)‎

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By Gourville John T.   Soman Dilip   in Journal of Product and Brand Management

ISSN:1061-0421|20|2|147-157

Emerald Group Publishing Ltd‎(2011)‎

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By Soman Dilip   Ainslie George   Frederick Shane   Li Xiuping   Lynch John   Moreau Page   Mitchell Andrew   Read Daniel   Sawyer Alan   Trope Yaacov   Wertenbroch Klaus   Zauberman Gal   in Marketing Letters

ISSN:0923-0645|16|3-4|347-360

Springer Publishing Company ‎(2005)‎

Access to resources Favorite 6.3201675