By Griffin Abbie   Josephson Brett   Lilien Gary   Wiersema Fred   Bayus Barry   Chandy Rajesh   Dahan Ely   Gaskin Steve   Kohli Ajay   Miller Christopher   Oliva Ralph   Spanjol Jelena   in Marketing Letters

ISSN:0923-0645|24|4|323-337

Springer Publishing Company ‎(2013)‎

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