By Danaher Peter J.   Starr Richard G.   in European Journal of Marketing

ISSN:0309-0566|32|9-10|771-784

Emerald Group Publishing Ltd‎(1998)‎

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By Starr Richard G.   Fernandez Karen V.   in Qualitative Market Research: An International Journal

ISSN:1352-2752|10|2|168-182

Emerald Group Publishing Ltd‎(2007)‎

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