By Markovitch Dmitri G.   Steckel Joel H.   in European Journal of Marketing

ISSN:0309-0566|46|3-4|406-421

Emerald Group Publishing Ltd‎(2012)‎

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By Steckel Joel   Winer Russell   Bucklin Randolph   Dellaert Benedict   Drèze Xavier   Häubl Gerald   Jap Sandy   Little John   Meyvis Tom   Montgomery Alan   Rangaswamy Arvind   in Marketing Letters

ISSN:0923-0645|16|3-4|309-320

Springer Publishing Company ‎(2005)‎

Access to resources Favorite 5.6292257