By Subrahmanyan Saroja   in Journal of Product and Brand Management

ISSN:1061-0421|13|2|116-124

Emerald Group Publishing Ltd‎(2004)‎

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By Subrahmanyan Saroja   in Journal of Product and Brand Management

ISSN:1061-0421|9|5|304-320

Emerald Group Publishing Ltd‎(2000)‎

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By Subrahmanyan Saroja   Gomez-Arias J. Tomas   in Journal of Consumer Marketing

ISSN:0736-3761|25|7|402-412

Emerald Group Publishing Ltd‎(2008)‎

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