By Suvatjis Jean   Chernatony Leslie de   Halikias John   in Journal of Product and Brand Management

ISSN:1061-0421|21|3|153-166

Emerald Group Publishing Ltd‎(2012)‎

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By Suvatjis Jean Yannis   de Chernatony Leslie   in Journal of Marketing Management

ISSN:0267-257X|21|7|809-834

Routledge Ltd‎(2005)‎

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