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ISSN:0959-0552|25|8|244-255

Emerald Group Publishing Ltd‎(1997)‎

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By Jacobs James S.   Morrison Timothy G.   Swinyard William R.   in Reading Psychology

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Routledge Ltd‎(2000)‎

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By Smith Scott M.   Allred Chad R.   Swinyard William R.   in International Journal of Internet Marketing and Advertising

ISSN:1477-5212|4|4|302-327

Inderscience Publishers‎(2008)‎

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