By D'Souza Clare   Taghian Mehdi   Lamb Peter   in Corporate Communications: An International Journal

ISSN:1356-3289|11|2|162-173

Emerald Group Publishing Ltd‎(2006)‎

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By D'Souza Clare   Taghian Mehdi   Sullivan-Mort Gillian   in Journal of Strategic Marketing

ISSN:1466-4488|21|6|541-555

Routledge Ltd‎(2013)‎

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