By Freiden Jon   Takacs Scott   in Journal of Consumer Marketing

ISSN:0736-3761|13|6|44-58

Emerald Group Publishing Ltd‎(1996)‎

Access to resources Favorite 13.549057

By Freiden Jon   Goldsmith Ronald   Takacs Scott   Hofacker Charles   in Marketing Intelligence & Planning

ISSN:0263-4503|16|3|210-220

Emerald Group Publishing Ltd‎(1998)‎

Access to resources Favorite 8.468161