By Talwar Vishal   Burton Jamie   Murphy John A.   in Journal of Customer Behaviour

ISSN:1475-3928|7|3|231-255

Westburn Publishers Ltd‎(2008)‎

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By Hiziroglu Abdulkadir   Patwa Jeeyan   Talwar Vishal   in Journal of Targeting, Measurement and Analysis for Marketing

ISSN:1479-1862|20|2|67-83

Palgrave Macmillan Ltd‎(2012)‎

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