By Wirtz Jochen   Tambyah Siok Kuan   Mattila Anna S.   in Journal of Service Management

ISSN:1757-5818|21|3|363-387

Emerald Group Publishing Ltd‎(2010)‎

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By Ang Swee Hoon   Cheng Peng Sim   Lim Elison A.C.   Tambyah Siok Kuan   in Journal of Consumer Marketing

ISSN:0736-3761|18|3|219-235

Emerald Group Publishing Ltd‎(2001)‎

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By Wee Chow-Hou   Choong Mei-Lan   Tambyah Siok-Kuan   in International Marketing Review

ISSN:0265-1335|12|1|49-64

Emerald Group Publishing Ltd‎(1995)‎

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