By Darling John R.   Taylor Raymond E.   in European Journal of Marketing

ISSN:0309-0566|23|7|34-41

Emerald Group Publishing Ltd‎(1989)‎

Access to resources Favorite 10.10015

By Darling John R   Taylor Raymond E   in European Business Review

ISSN:0955-534X|96|3|13-22

Emerald Group Publishing Ltd‎(1996)‎

Access to resources Favorite 2.712092