By Thakor Mrugank V   in Journal of Consumer Marketing

ISSN:0736-3761|13|3|27-42

Emerald Group Publishing Ltd‎(1996)‎

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By Thakor Mrugank V   Kumar Anand   in Journal of Services Marketing

ISSN:0887-6045|14|1|63-82

Emerald Group Publishing Ltd‎(2000)‎

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By Thakor Mrugank V   Lavack Anne M   in Journal of Product and Brand Management

ISSN:1061-0421|12|6|394-407

Emerald Group Publishing Ltd‎(2003)‎

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By Duguay Francois   Katsanis Lea P.   Thakor Mrugank V.   in Health Marketing Quarterly

ISSN:0735-9683|21|1-2|65-89

Haworth Press‎(2004)‎

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