By Olson Erik L.   Thjømøe Hans Mathias   in Journal of Product and Brand Management

ISSN:1061-0421|19|2|103-113

Emerald Group Publishing Ltd‎(2010)‎

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By Olson Erik L.   Thjømøe Hans Mathias   in European Journal of Marketing

ISSN:0309-0566|37|1-2|243-255

Emerald Group Publishing Ltd‎(2003)‎

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By Olson Erik L.   Thjømøe Hans Mathias   in European Journal of Marketing

ISSN:0309-0566|46|11-12|1726-1742

Emerald Group Publishing Ltd‎(2012)‎

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