By Javalgi Rajshekhar G.   Thomas Edward G.   Rao S.R.   in European Journal of Marketing

ISSN:0309-0566|26|7|45-64

Emerald Group Publishing Ltd‎(1992)‎

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By Wright Robert F.   Cutler Bob D.   Thomas Edward G.   Rao S. R.   in Journal of Pharmaceutical Marketing & Management

ISSN:0883-7597|16|1|41-58

Haworth Press‎(2005)‎

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