By Tonks David G   Farr Marc   in Marketing Intelligence & Planning

ISSN:0263-4503|13|4|24-33

Emerald Group Publishing Ltd‎(1995)‎

Access to resources Favorite 14.467232

By Tonks David G.   in The Marketing Review

ISSN:1469-347X|5|4|371-382

Westburn Publishers Ltd‎(2005)‎

Access to resources Favorite 4.18062