By Trivedi Minakshi   Morgan Michael S   in Journal of Product and Brand Management

ISSN:1061-0421|5|1|29-39

Emerald Group Publishing Ltd‎(1996)‎

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By Trivedi Minakshi   Morgan Michael S   in Journal of Product and Brand Management

ISSN:1061-0421|12|6|408-425

Emerald Group Publishing Ltd‎(2003)‎

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By Misra Sanjog R   Trivedi Minakshi   in Pricing Strategy and Practice

ISSN:0968-4905|5|4|156-163

Emerald Group Publishing Ltd‎(1997)‎

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By Trivedi Minakshi   Morgan Michael S.   Desai Kalpesh Kaushik   in Journal of Services Marketing

ISSN:0887-6045|22|2|149-159

Emerald Group Publishing Ltd‎(2008)‎

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