By Urde Mats   in Journal of Consumer Marketing

ISSN:0736-3761|11|3|18-32

Emerald Group Publishing Ltd‎(1994)‎

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By Urde Mats   in Management Decision

ISSN:0025-1747|47|4|616-638

Emerald Group Publishing Ltd‎(2009)‎

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By Urde Mats   in European Journal of Marketing

ISSN:0309-0566|37|7-8|1017-1040

Emerald Group Publishing Ltd‎(2003)‎

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By Urde Mats   in Journal of Marketing Management

ISSN:0267-257X|15|1-3|117-133

Routledge Ltd‎(1999)‎

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By Greyser Stephen A.   Balmer John M.T.   Urde Mats   in European Journal of Marketing

ISSN:0309-0566|40|7-8|902-908

Emerald Group Publishing Ltd‎(2006)‎

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