By Vaidyanathan Rajiv   in Journal of Marketing Communications

ISSN:1466-4445|19|1|44-57

Routledge Ltd‎(2013)‎

Access to resources Favorite 19.857521

By Vaidyanathan Rajiv   Aggarwal Praveen   in Journal of Product and Brand Management

ISSN:1061-0421|9|4|214-228

Emerald Group Publishing Ltd‎(2000)‎

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By Aggarwal Praveen   Vaidyanathan Rajiv   in International Journal of Internet Marketing and Advertising

ISSN:1477-5212|2|1-2|38-55

Inderscience Publishers‎(2005)‎

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By Aggarwal Praveen   Vaidyanathan Rajiv   in Journal of Marketing Management

ISSN:0267-257X|19|1-2|157-177

Routledge Ltd‎(2003)‎

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By Vaidyanathan Rajiv   Aggarwal Praveen   in Journal of Marketing Communications

ISSN:1466-4445|11|4|231-246

Routledge Ltd‎(2005)‎

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By Vaidyanathan Rajiv   Aggarwal Praveen   Jr Donald E Stem   Muehling Darrel D   Umesh U.N.   in Journal of Product and Brand Management

ISSN:1061-0421|9|3|179-192

Emerald Group Publishing Ltd‎(2000)‎

Access to resources Favorite 7.943008