By Vakratsas Demetrios   in Journal of Consumer Marketing

ISSN:0736-3761|15|1|6-22

Emerald Group Publishing Ltd‎(1998)‎

Access to resources Favorite 24.048407

By Vakratsas Demetrios   in Marketing Letters

ISSN:0923-0645|14|3|203-216

Springer Publishing Company ‎(2003)‎

Access to resources Favorite 24.048407