By Sánchez José Ángel López   Vijande María Leticia Santos   Gutiérrez Juan Antonio Trespalacios   in European Journal of Marketing

ISSN:0309-0566|44|11-12|1612-1641

Emerald Group Publishing Ltd‎(2010)‎

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By Vijande María Leticia Santos   Sanzo Pérez María José   Álvarez González Luis   Casielles Rodolfo Vázquez   in Journal of Strategic Marketing

ISSN:1466-4488|13|1|17-42

Routledge Ltd‎(2005)‎

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