By Sridharan Srinivas   Viswanathan Madhu   in Journal of Consumer Marketing

ISSN:0736-3761|25|7|455-462

Emerald Group Publishing Ltd‎(2008)‎

Access to resources Favorite 15.677813

The SAGE Handbook of Measurement‎

By Walford   Geoffrey;Tucker   Eric;Viswanathan   Madhu  

ISBN:9781446206881

Sage Publications Ltd‎(2010)‎

Access to resources Favorite 11.75836

By Viswanathan Madhu   Torelli Carlos   Yoon Sukki   Riemer Hila   in Journal of Consumer Marketing

ISSN:0736-3761|27|6|524-533

Emerald Group Publishing Ltd‎(2010)‎

Access to resources Favorite 9.798633