By Huber Frank   Lenzen Michael   Meyer Frederik   Weihrauch Andrea   in The Journal of Brand Management

ISSN:1479-1803|20|5|424-443

Palgrave Macmillan Ltd‎(2013)‎

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By Huber Frank   Meyer Frederik   Weihrauch Andrea   Weisshaar Isabelle   in The International Review of Retail, Distribution and Consumer Research

ISSN:1466-4402|24|2|213-230

Routledge Ltd‎(2014)‎

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