By Gordon Geoffrey L.   Shepherd C. David   Lambert Brian   Ridnour Rick E.   Weilbaker Dan C.   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|27|8|659-672

Emerald Group Publishing Ltd‎(2012)‎

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By Judson Kimberly   Schoenbachler Denise D.   Gordon Geoffrey L.   Ridnour Rick E.   Weilbaker Dan C.   in Journal of Product and Brand Management

ISSN:1061-0421|15|3|194-202

Emerald Group Publishing Ltd‎(2006)‎

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