By Adams Susan M   Weinberg Bruce D   Masztal Jaci Jarrett   Surette Diane M   in Interactive Marketing

ISSN:1478-0844|6|4|326-336

Palgrave Macmillan Ltd‎(2005)‎

Access to resources Favorite 8.115058

By Weinberg Bruce D.   in Marketing Letters

ISSN:0923-0645|15|2-3|113-128

Springer Publishing Company ‎(2004)‎

Access to resources Favorite 4.0895424

By Tipps Steven W   Berger Paul D   Weinberg Bruce D.   in Journal of Promotion Management

ISSN:1049-6491|12|2|53-75

Haworth Press‎(2006)‎

Access to resources Favorite 2.555964