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ISSN:0309-0566|20|3-4|110-128

Emerald Group Publishing Ltd‎(1993)‎

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By Spotts Harlan E.   Weinberger Marc G.   in European Journal of Marketing

ISSN:0309-0566|44|5|591-609

Emerald Group Publishing Ltd‎(2010)‎

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By Weinberger Marc G.   Lepkowska-White Elzbieta   in Journal of Marketing Management

ISSN:0267-257X|16|5|465-481

Routledge Ltd‎(2000)‎

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By Lepkowska-White Elzbieta   Brashear Thomas G.   Weinberger Marc G.   in Journal of Advertising

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M. E. Sharpe Inc‎(2003)‎

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