By Soman Dilip   Ainslie George   Frederick Shane   Li Xiuping   Lynch John   Moreau Page   Mitchell Andrew   Read Daniel   Sawyer Alan   Trope Yaacov   Wertenbroch Klaus   Zauberman Gal   in Marketing Letters

ISSN:0923-0645|16|3-4|347-360

Springer Publishing Company ‎(2005)‎

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