By Merlo Omar   Whitwell Gregory J.   Lukas Bryan A.   in Journal of Strategic Marketing

ISSN:1466-4488|12|4|207-218

Routledge Ltd‎(2004)‎

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By Terawatanavong Civilai   Whitwell Gregory J.   Widing Robert E.   in European Journal of Marketing

ISSN:0309-0566|41|7-8|915-938

Emerald Group Publishing Ltd‎(2007)‎

Access to resources Favorite 11.49421