By Wong Veronica   in International Marketing Review

ISSN:0265-1335|19|2|120-132

Emerald Group Publishing Ltd‎(2002)‎

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By Perks Helen   Wong Veronica   in International Marketing Review

ISSN:0265-1335|20|4|344-352

Emerald Group Publishing Ltd‎(2003)‎

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By Doyle Peter   Wong Veronica   in European Journal of Marketing

ISSN:0309-0566|32|5-6|514-535

Emerald Group Publishing Ltd‎(1998)‎

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By Saunders John   Wong Veronica   in European Journal of Marketing

ISSN:0309-0566|45|4|484-512

Emerald Group Publishing Ltd‎(2011)‎

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By Lee Keon Bong   Wong Veronica   in International Marketing Review

ISSN:0265-1335|27|1|28-54

Emerald Group Publishing Ltd‎(2010)‎

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By Chryssochoidi George M   Wong Veronica   in European Journal of Innovation Management

ISSN:1460-1060|3|1|35-44

Emerald Group Publishing Ltd‎(2000)‎

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By Stagg Chris   Saunders John   Wong Veronica   in Journal of Product and Brand Management

ISSN:1061-0421|11|7|459-482

Emerald Group Publishing Ltd‎(2002)‎

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By Chen Ivy S.N.   Wong Veronica   in European Journal of Marketing

ISSN:0309-0566|37|1-2|275-297

Emerald Group Publishing Ltd‎(2003)‎

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By Shu Shih   Wong Veronica   Lee Nick   in Journal of Strategic Marketing

ISSN:1466-4488|13|3|199-218

Routledge Ltd‎(2005)‎

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By Hooley Graham   Greenley Gordon   Wong Veronica   in Journal of Marketing Management

ISSN:0267-257X|19|5-6|517-522

Routledge Ltd‎(2003)‎

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