By Xun Jiyao   in The International Review of Retail, Distribution and Consumer Research

ISSN:1466-4402|20|5|469-493

Routledge Ltd‎(2010)‎

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By Xun Jiyao   in Journal of Targeting, Measurement and Analysis for Marketing

ISSN:1479-1862|19|3-4|183-193

Palgrave Macmillan Ltd‎(2011)‎

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