By Elliott Richard   Yannopoulou Natalia   in European Journal of Marketing

ISSN:0309-0566|41|9-10|988-998

Emerald Group Publishing Ltd‎(2007)‎

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By Yannopoulou Natalia   Koronis Epaminondas   Elliott Richard   in Journal of Marketing Management

ISSN:0267-257X|27|5-6|530-546

Routledge Ltd‎(2011)‎

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By Srivoravilai Nopporn   Melewar T. C.   Liu Martin   Yannopoulou Natalia   in Journal of Marketing Management

ISSN:0267-257X|27|3-4|243-268

Routledge Ltd‎(2011)‎

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