By Ye Gewei   in Journal of Product and Brand Management

ISSN:1061-0421|14|3|206-210

Emerald Group Publishing Ltd‎(2005)‎

Access to resources Favorite 20.158287

By Ye Gewei   Keesling Garland   in International Journal of Business Performance Management

ISSN:1368-4892|8|1|36-46

Inderscience Publishers‎(2005)‎

Access to resources Favorite 16.12663

By Ye Gewei   Van Raaij W. Fred   in Journal of Marketing Communications

ISSN:1466-4445|10|2|95-114

Routledge Ltd‎(2004)‎

Access to resources Favorite 12.094973