By McNeal James U   Yeh Chyon-Hwa   in Journal of Consumer Marketing

ISSN:0736-3761|14|1|45-59

Emerald Group Publishing Ltd‎(1997)‎

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By McNeal James U.   Yeh Chyon-Hwa   in Journal of Consumer Marketing

ISSN:0736-3761|20|6|542-554

Emerald Group Publishing Ltd‎(2003)‎

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By McNeal James U.   Yeh Chyon-Hwa   in European Journal of Marketing

ISSN:0309-0566|24|10|32-43

Emerald Group Publishing Ltd‎(1990)‎

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By McNeal James U   Herndon Neil C   Yeh Chyon-Hwa   in Asia Pacific Journal of Marketing and Logistics

ISSN:1355-5855|10|3|48-66

Emerald Group Publishing Ltd‎(1998)‎

Access to resources Favorite 17.264214