By Yelkur Rama   in Journal of Product and Brand Management

ISSN:1061-0421|9|7|446-456

Emerald Group Publishing Ltd‎(2000)‎

Access to resources Favorite 22.259254

By Yelkur Rama   Herbig Paul   in Journal of Product and Brand Management

ISSN:1061-0421|5|6|38-47

Emerald Group Publishing Ltd‎(1996)‎

Access to resources Favorite 17.807404

By Yelkur Rama   Herbig Paul   in Marketing Intelligence & Planning

ISSN:0263-4503|15|4|190-194

Emerald Group Publishing Ltd‎(1997)‎

Access to resources Favorite 17.807404

By Herbig Paul   Yelkur Rama   in Management Decision

ISSN:0025-1747|35|2|125-132

Emerald Group Publishing Ltd‎(1997)‎

Access to resources Favorite 17.807404

By Chakrabarty Subhra   Yelkur Rama   in Journal of Promotion Management

ISSN:1049-6491|11|2-3|37-48

Haworth Press‎(2006)‎

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By Yelkur Rama   DaCosta Maria Manuela Nêveda   in Management Decision

ISSN:0025-1747|39|4|252-262

Emerald Group Publishing Ltd‎(2001)‎

Access to resources Favorite 13.355552

By Tomkovick Chuck   Yelkur Rama   Christians Lori   in Journal of Marketing Communications

ISSN:1466-4445|7|2|89-108

Routledge Ltd‎(2001)‎

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By Yelkur Rama   Tomkovick Chuck   Hofer Ashley   Rozumalski Daniel   in Journal of Marketing Communications

ISSN:1466-4445|19|1|58-80

Routledge Ltd‎(2013)‎

Access to resources Favorite 11.129627