By Yoo Boonghee   Donthu Naveen   in Journal of Product and Brand Management

ISSN:1061-0421|11|6|380-398

Emerald Group Publishing Ltd‎(2002)‎

Access to resources Favorite 17.350384

By Swani Kunal   Yoo Boonghee   in Journal of Product and Brand Management

ISSN:1061-0421|19|2|143-152

Emerald Group Publishing Ltd‎(2010)‎

Access to resources Favorite 17.350384

By Yoo Boonghee   Donthu Naveen   in Journal of International Consumer Marketing

ISSN:0896-1530|18|1-2|7-44

Haworth Press‎(2005)‎

Access to resources Favorite 17.350384

By Dou Wenyu   Yoo Boonghee   Liangyu Ma   in International Marketing Review

ISSN:0265-1335|20|6|661-677

Emerald Group Publishing Ltd‎(2003)‎

Access to resources Favorite 13.012789

By Dadzie Kofi Q   Johnston Wesley J   Yoo Boonghee   Brashear Thomas G   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|17|6|430-455

Emerald Group Publishing Ltd‎(2002)‎

Access to resources Favorite 8.675192