By Yoon Kak   Pinkleton Bruce   Ko Wonjun   in Journal of Marketing Communications

ISSN:1466-4445|11|2|95-112

Routledge Ltd‎(2005)‎

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By Bolls Paul D.   Muehling Darrel D.   Yoon Kak   in Journal of Marketing Communications

ISSN:1466-4445|9|1|17-28

Routledge Ltd‎(2003)‎

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By Yoon Kak   Muehling Darrel D.   Cho Chong Hyuk   in Journal of Marketing Communications

ISSN:1466-4445|2|4|231-245

Routledge Ltd‎(1996)‎

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