By Yuksel Ulku   Voola Ranjit   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|25|4|293-300

Emerald Group Publishing Ltd‎(2010)‎

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By Kriz Alexandra   Voola Ranjit   Yuksel Ulku   in Journal of Strategic Marketing

ISSN:1466-4488|22|4|287-299

Routledge Ltd‎(2014)‎

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