By Zahay Debra   in The Journal of Database Marketing

ISSN:1479-182X|10|3|255-271

Palgrave Macmillan Ltd‎(2003)‎

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By Payton Fay Cobb   Zahay Debra   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|20|4-5|237-244

Emerald Group Publishing Ltd‎(2005)‎

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By Zahay Debra   Peltier James   Krishen Anjala S   in The Journal of Database Marketing & Customer Strategy Management

ISSN:1741-2447|19|1|5-16

Palgrave Macmillan Ltd‎(2012)‎

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