By Park Ji Eun   Yu Jun   Zhou Joyce Xin   in Journal of Consumer Marketing

ISSN:0736-3761|27|5|437-446

Emerald Group Publishing Ltd‎(2010)‎

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By Magnusson Peter   Wilson Rick T.   Zdravkovic Srdan   Zhou Joyce Xin   Westjohn Stanford A.   in International Marketing Review

ISSN:0265-1335|25|2|183-201

Emerald Group Publishing Ltd‎(2008)‎

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