By Zinnbauer Markus   in The International Journal on Media Management

ISSN:1424-1277|5|2|127-137

Institute for Media and Communications Management, University of St Gallen, Switzerland‎(2003)‎

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By Zinnbauer Markus A.   Eberl Markus   in Journal of Marketing Channels

ISSN:1046-669x|12|3|79-104

Haworth Press‎(2005)‎

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