The Marketing Revolution in Politics ：What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

Publication subTitle ：What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

Author： Bruce I. Newman

Publisher： University of Toronto Press‎

Publication year： 2016

E-ISBN: 9781442669734

Subject： B99 术数、迷信

Keyword： Economic Planning and ManagementTrade EconomyEconomicsPolitical and Legal

Language： ENG

Access to resources Favorite

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Description

“If you are in business, you should read this book. If you are in political campaign management, you should read this book. If you are in nonprofit management you should read this book. It illuminates new marketing strategies that can be used in all three arenas.”

Chapter

Introduction

1 The Evolution of Marketing in Politics

2 Lesson 1: Follow the Marketing Concept

3 Lesson 2: Use Technology Strategically

4 Lesson 3: Integrate Research Methods

5 Lesson 4: Develop a Unique Brand Identity

6 Lesson 5: Create a Winning Advertising Strategy

7 Lesson 6: Build a Relationship with Your Customers

8 Lesson 7: Be Prepared to Engage in Crisis Management

9 Concluding Remarks

Appendix

Notes

Index

The users who browse this book also browse