Elite China
：Luxury Consumer Behavior in China
Publication subTitle ：Luxury Consumer Behavior in China
Author： Pierre Xiao Lu
Publisher： John Wiley & Sons Inc
Publication year： 2011
E-ISBN: 9781118179192
P-ISBN(Paperback): 9780470822678
P-ISBN(Hardback): 9780470822678
Subject： F7 Trade Economy
Language： ENG
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Description
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
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