Data Mining Techniques in CRM ：Inside Customer Segmentation

Publication subTitle ：Inside Customer Segmentation

Author： Konstantinos K. Tsiptsis  

Publisher： John Wiley & Sons Inc‎

Publication year： 2010

E-ISBN: 9780470685822

P-ISBN(Hardback):  9780470743973

Subject： F713.5 market

Language： ENG

Access to resources Favorite

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Description

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Chapter

CONTENTS

pp.：  1 – 9

ACKNOWLEDGEMENTS

pp.：  9 – 15

1 DATA MINING IN CRM

pp.：  15 – 17

2 AN OVERVIEW OF DATA MINING TECHNIQUES

pp.：  17 – 33

3 DATA MINING TECHNIQUES FOR SEGMENTATION

pp.：  33 – 81

4 THE MINING DATA MART

pp.：  81 – 149

5 CUSTOMER SEGMENTATION

pp.：  149 – 205

6 SEGMENTATION APPLICATIONS IN BANKING

pp.：  205 – 241

7 SEGMENTATION APPLICATIONS IN TELECOMMUNICATIONS

pp.：  241 – 307

8 SEGMENTATION FOR RETAILERS

pp.：  307 – 349

FURTHER READING

pp.：  349 – 365

INDEX

pp.：  365 – 367

LastPages

pp.：  367 – 373

The users who browse this book also browse