Avon :Building The World's Premier Company For Women

Publication subTitle :Building The World's Premier Company For Women

Author: Laura Klepacki  

Publisher: John Wiley & Sons Inc‎

Publication year: 2005

E-ISBN: 9780471739234

P-ISBN(Paperback): 9780471787235

P-ISBN(Hardback):  9780471710264

Subject: F7 Trade Economy

Language: ENG

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Description

A Winning Formula for Selling to Women Around the World

Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization—with almost five million representatives in more than 140 countries.

AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds—especially to women.

Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development.

"By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment."
Mary Sammons, President and CEO, Rite Aid Corporation

"The book is an excellent primer on how to successfully make alternative forms of distribution work."
Allen Burke, Director of Merchandising, QVC, Inc.

"The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories."
—Annette Green, President Emeritus, The Fragrance Foundation

Chapter

CONTENTS

pp.:  1 – 7

FOREWORD

pp.:  7 – 9

INTRODUCTION

pp.:  9 – 11

Chapter 2: STAY FOCUSED

pp.:  17 – 33

Chapter 3: HIRE THE BEST MAN (OR WOMAN) FOR THE JOB

pp.:  33 – 51

Chapter 4: EMPOWER YOUR SALES FORCE

pp.:  51 – 71

Chapter 5: INCENTIVIZE THE TROOPS

pp.:  71 – 89

Chapter 6: CONSTANTLY INNOVATE

pp.:  89 – 103

Chapter 7: KEEP UP WITH THE TIMES

pp.:  103 – 127

Chapter 8: SPEAK IN EVERY LANGUAGE

pp.:  127 – 143

Chapter 9: EMBRACE TECHNOLOGY

pp.:  143 – 161

Chapter 10: CONNECT WITH YOUR CUSTOMERS

pp.:  161 – 179

Chapter 11: GET CREATIVE

pp.:  179 – 195

Chapter 12: MAKEOVERS CAN BE A THING OF BEAUTY

pp.:  195 – 211

Chapter 13: GIVE BACK

pp.:  211 – 225

EPILOGUE

pp.:  225 – 243

TIMELINE OF SIGNIFICANT EVENTS IN AVON HISTORY

pp.:  243 – 251

ACKNOWLEDGMENTS

pp.:  251 – 259

NOTES

pp.:  259 – 261

INDEX

pp.:  261 – 269

LastPages

pp.:  269 – 282

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