Beer School :Bottling Success at the Brooklyn Brewery

Publication subTitle :Bottling Success at the Brooklyn Brewery

Author: Steve Hindy  

Publisher: John Wiley & Sons Inc‎

Publication year: 2005

E-ISBN: 9780471757177

P-ISBN(Paperback): 9780470068670

P-ISBN(Hardback):  9780471735120

Subject: F014.1 production, productivity, production relations,

Language: ENG

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Description

What do you get when you cross a journalist and a banker? A brewery, of course.

"A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement."
—Michael Jackson, The Beer Hunter(r)

"An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!"
—Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School

"Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!"
—Norm Brodsky, Senior Contributing Editor, Inc. magazine

"Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too."
—Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth

"Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale."
—Ken Grossman, founder, Sierra Nevada Brewing Co.

Chapter

Contents

pp.:  1 – 7

Foreword

pp.:  7 – 9

Preface

pp.:  9 – 13

Acknowledgments

pp.:  13 – 17

Chapter 3: Tom Talks About Creating the Business Plan: A Money-Raising Tool and More

pp.:  37 – 61

Chapter 4: Tom Asks, “What’s the True Mission of the Business?”

pp.:  61 – 91

Chapter 5: Steve Discusses the Keys to Successfully Motivating Employees

pp.:  91 – 127

Chapter 6: Tom Tells the Story of Their Dot-Com Revolution: Fishing for Finance and Failing

pp.:  127 – 147

Chapter 7: Steve Talks about Building a Brewery in Brooklyn

pp.:  147 – 175

Chapter 8: Steve Discusses Publicity: The Press Wants You!

pp.:  175 – 193

Chapter 9: Steve Reveals How the Revolution Kills Its Leaders First

pp.:  193 – 229

Chapter 10: Tom Talks about Cashing Out and Reinventing The Business, Again

pp.:  229 – 249

Chapter 11: Tom Wants to Know If You Have What It Takes

pp.:  249 – 277

Timeline

pp.:  277 – 297

Index

pp.:  297 – 300

LastPages

pp.:  300 – 314

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