201 Great Ideas for Your Small Business ( Bloomberg )

Publication series :Bloomberg

Author: Jane Applegate  

Publisher: John Wiley & Sons Inc‎

Publication year: 2011

E-ISBN: 9781118067697

P-ISBN(Paperback): 9780470919668

P-ISBN(Hardback):  9780470919668

Subject: F276.3 small and medium - sized enterprises, township enterprises

Language: ENG

Access to resources Favorite

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Description

Completely revised and updated edition of this very popular and successful small business book

The first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great Stuff!"

In this completely updated third edition of 201 Great Ideas for Your Small Business, renowned small-business expert and consultant Jane Applegate shares new, powerful, creative, simple, and proven approaches for building a better small business.

  • Details how business owners can use online marketing and social networking more effectively
  • Offers timely strategies for thriving in challenging economic times
  • Includes scores of real-life success stories and all-new interviews with small-business owners, experts, and VIP's including Guy Kawasaki, Kay Koplovitz, and Michael Bloomberg

It may be small, but your business is a big deal to you, your customers, and employees. 201 Great Ideas provides lively, practical strategies to help you manage, grow, and promote your business.

Chapter

Contents

pp.:  7 – 11

Introduction

pp.:  11 – 19

Chapter 2: Money Matters

pp.:  23 – 61

Chapter 3: Technology and Telecommunications

pp.:  61 – 113

Chapter 4: Develop and Launch New Products and Services

pp.:  113 – 137

Chapter 5: Marketing Strategies

pp.:  137 – 163

Chapter 6: People

pp.:  163 – 215

Chapter 7: Time and Personal Management Ideas

pp.:  215 – 249

Chapter 8: Customer Service

pp.:  249 – 265

Chapter 9: Going Global

pp.:  265 – 281

Chapter 10: Great Ideas and Insights from VIPs

pp.:  281 – 297

Conclusion

pp.:  297 – 311

Resources

pp.:  311 – 313

About the Author

pp.:  313 – 327

Index

pp.:  327 – 329

LastPages

pp.:  329 – 339

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